TRENDSETTING IN VISUAL BRANDING. SINCE 1918.
"VISION IS KEY. WHAT'S HAPPENING IN THE MARKET, TODAY AND IN THE FUTURE? AS A FAMILY BUSINESS, WE LOOK AHEAD. WE TAKE THE RISKS NECESSARY TO STAY AHEAD OF OUR COMPETITION. WE TAKE SUSTAINABILITY SERIOUS TO PROTECT THE NEXT GENERATION. "
NIEK VAN STRAATEN, CEO
Van Straaten develops visual branding to allow for visual storytelling. We create flexible, sustainable visual brand experiences helping brands establish comfortable, healthy environments that inspire, activate and motivate. We cover all bases, from concept development to assembly. Worldwide. In our production centre at Amsterdam Schiphol Airport you will find state-of-the-art machinery, including the Durst Rhotex 500, one of the world’s only 5 meter sublimation printers. Our team of professionals will carefully guide your visual branding projects, from start to finish.
We support like-minded international brands with the creation of visual brand experiences, bringing brand stories to life. We create visual branding to improve the customer journey. We elevate corporate event branding with unique visual touches. We transform every environment into comfortable, motivating and healthy brand experiences. This results in visual brand excellence, ensuring that all stakeholders will ‘breath’ and ‘experience’ a brand.
Brand managers require flexibility to ensure the design of offices, interiors and retail outlets can be adapted quickly to marketing campaigns, new seasonal collections or important milestones. Van Straaten supports global brands with this challenge with a range of flexible, temporary visual branding solutions.
In an office environment where comfort, function and branding come together employees will be encouraged to be more creative, productive and inquisitive, whilst in a retail environment prospective customers will be positively activated to make that purchase. At Van Straaten we believe that visual branding is about more than telling brand stories. By creatively repurposing existing things and using healthy, environmentally and acoustic friendly solutions we create comfortable environments that inspire, activate and motivate.
As a family business, the future generation is of importance to us. We strongly believe that sustainability should be at the heart of everything we do in our industry. Being sustainable is not just about CO²-neutral offices and production facilities. Together with our customers we want to change our industry by being on the forefront of new developments when it comes to sustainability. Changing the industry means changing the way everyone in our industry approaches their business processes to ensure we develop visual branding with maximum impact on CSR goals.