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The supply of our inner cities is ineffective. Every day, delivery vans and trucks drive in and out of our city centres. Due to poor planning and ineffective use of space most of the available loading capacity remains unused. This also applies to the world of events, where many steps can be taken towards a more effective supply chain, leading to smarter cities. Who takes the lead? 

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On June 13 and June 20 Van Straaten organised the first CoCreation 2020 sessions for the events & exhibitions industry. I’m proud that we’ve welcomed almost 40 industry experts in our Experience Centre near Schiphol Airport (the Netherlands). In two highly interactive meetings personal experiences, knowledge and doubts were exchanged about a theme we are all concerned about: sustainability. In this blog I’ll share the most important findings with you.

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Strong global brands have one thing in common. Whether you engage with them at a tradeshow, in one of their shops or at their events: their visual branding is strong, impressive and recognizable. They don’t compromise – only the best is good enough. In order to achieve they always consider four important elements. 

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Day in, day out, we create visual brand experiences for global brands. Flexibility, comfort, sustainability and brand experience are at the core of our business. During EuroShop 2017 I will cover one of these four pillars on a daily basis. Today: Brand Experience.

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Van Straaten creates visual brand experiences for global brands day in, day out. Flexibility, comfort, sustainability and brand experience are at the core of our business. During EuroShop 2017 I will cover one of these four elements on a daily basis. Today: sustainability.

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Day in, day out, we create visual brand experiences for international brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. Both at events and retail environments. During EuroShop 2017 I will cover one of these four elements, or, as we call them, pillars, every day. Today: comfort.  

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Day in, day out, we create visual experiences for international brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. Both at events and retail environments. During EuroShop 2017 I will cover one of these four elements, or, as we call them, pillars, on a daily basis. Today: flexibility.

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Aluvision, developer and global distributor of modular stand building systems, and visual branding specialist Van Straaten will work together to make the exhibitions industry more sustainable.

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How would you feel walking in a violet coloured booth? Or a retail shop in a fluorescent green colour? There are many ways on creating visually attractive events, shops or booths, but choosing the right colours is decisive.

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At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably returns: experience. But how do you turn your stores into experiences? In this respect, retailers can learn a lot from amusement parks. A look behind the scenes at experience champion Walt Disney World yields five valuable lessons.

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