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In almost every shopping street, and in almost every shop I visit, I see the same thing happening. No ambiance in- and outside the store, unpacked boxes in the aisles and when I want to purchase something specific it’s out of stock. It sometimes looks & feels as if retailers don’t see the need to offer a great brand experience. On the contrary, it seems like they have accepted their future bankruptcy, without the energy to continue to fight for their market share.  

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Van Straaten, specialist for innovative visual communications, will organise a new edition of Co-Creation 2020 for retailers and shop marketers on Tuesday 16 May. At this 2nd edition, Van Straaten will talk you through the latest trends that have been identified at Euroshop 2017, as well as sharing our own experiences from the exhibition floor. Key question during the workshop will be: How to turn each shop visit into an event?

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Day in, day out, we create visual brand experiences for global brands. Flexibility, comfort, sustainability and brand experience are at the core of our business. During EuroShop 2017 I will cover one of these four pillars on a daily basis. Today: Brand Experience.

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Day in, day out, we create visual brand experiences for international brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. Both at events and retail environments. During EuroShop 2017 I will cover one of these four elements, or, as we call them, pillars, every day. Today: comfort.  

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Day in, day out, we create visual experiences for international brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. Both at events and retail environments. During EuroShop 2017 I will cover one of these four elements, or, as we call them, pillars, on a daily basis. Today: flexibility.

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Shopper behaviour has completely changed in recent years. People can choose from many different sources to purchase products - the physical store is just one of the many possibilities. It is therefore more important than ever to offer the right experience on the shop floor. Flexible visual branding plays an important role.

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At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably returns: experience. But how do you turn your stores into experiences? In this respect, retailers can learn a lot from amusement parks. A look behind the scenes at experience champion Walt Disney World yields five valuable lessons.

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Certainly, online has become more important for those in marketing. More and more, the power of offline contact seems to have been forgotten. Face-to-face interaction, making real contacts, quick conversions: online communications is a good addition, but is absolutely not a replacement for it. Events offer an excellent opportunity for this kind of interaction. The value of a live meeting is huge. That’s why I would like to stand up for this often undervalued part of lead generation.

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Van Straaten, a specialist in innovative visual communication, is launching a new type of for UV prints in width up to 5 metres. This material, which is called VS-Luxor 500 UV, is different to other textiles for UV-print because it’s highly white-translucent backlit textile. This makes it ideal for the production of XXL prints for use in light boxes and other frames that are lit from the back. Another thing that makes the VS-Luxor 500 UV unique is that its foldable and bending resistant.

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The pop-up store is a new and unusual way to be where your customer is without the cost and inflexibility of a normal store. A pop-up store can be created in a whim, anytime, anywhere. What are the advantages of pop-up shops for retailers? How do you make your pop-up store a guaranteed success?

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