The supply of our inner cities is ineffective. Every day, delivery vans and trucks drive in and out of our city centres. Due to poor planning and ineffective use of space most of the available loading capacity remains unused. This also applies to the world of events, where many steps can be taken towards a more effective supply chain, leading to smarter cities. Who takes the lead?
In almost every shopping street, and in almost every shop I visit, I see the same thing happening. No ambiance in- and outside the store, unpacked boxes in the aisles and when I want to purchase something specific it’s out of stock. It sometimes looks & feels as if retailers don’t see the need to offer a great brand experience. On the contrary, it seems like they have accepted their future bankruptcy, without the energy to continue to fight for their market share.
Van Straaten creates visual brand experiences for global brands day in, day out. Flexibility, comfort, sustainability and brand experience are at the core of our business. During EuroShop 2017 I will cover one of these four elements on a daily basis. Today: sustainability.
Day in, day out, we create visual brand experiences for international brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. Both at events and retail environments. During EuroShop 2017 I will cover one of these four elements, or, as we call them, pillars, every day. Today: comfort.
Day in, day out, we create visual experiences for international brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. Both at events and retail environments. During EuroShop 2017 I will cover one of these four elements, or, as we call them, pillars, on a daily basis. Today: flexibility.
Aluvision, developer and global distributor of modular stand building systems, and visual branding specialist Van Straaten will work together to make the exhibitions industry more sustainable.
Shopper behaviour has completely changed in recent years. People can choose from many different sources to purchase products - the physical store is just one of the many possibilities. It is therefore more important than ever to offer the right experience on the shop floor. Flexible visual branding plays an important role.
At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably returns: experience. But how do you turn your stores into experiences? In this respect, retailers can learn a lot from amusement parks. A look behind the scenes at experience champion Walt Disney World yields five valuable lessons.
Furniture manufacturer Leolux recently opened the new Leolux Design Center in Eindhoven. With assistance from Van Straaten, a specialist in innovative visual branding, the design showroom has undergone a complete metamorphosis in terms of visual branding. Through the use of innovative materials and solutions, the Design Center is now an expressive and distinctive showroom where designer furniture from Leolux truly comes to life
Van Straaten, a specialist in innovative visual communication, and the Moteo Group, an importer of motorbikes and mopeds, are strengthening their partnership. Their plan is to join forces to roll out a multi-visual concept for use on the exhibition floor and in the Moteo dealer network. The brand experience for the client will be key.