At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably returns: experience. But how do you turn your stores into experiences? In this respect, retailers can learn a lot from amusement parks. A look behind the scenes at experience champion Walt Disney World yields five valuable lessons.
The pop-up store is a new and unusual way to be where your customer is without the cost and inflexibility of a normal store. A pop-up store can be created in a whim, anytime, anywhere. What are the advantages of pop-up shops for retailers? How do you make your pop-up store a guaranteed success?
The Dog Design agency and Van Straaten, a specialist in innovative visual communication, have joined forces to transform the Netherlands Marine Corps Museum in Rotterdam into a life-size peep diorama. In the Expeditie Speurneus 2.0 family exhibition - which translates as 'the tracker expedition' - children become 'combat trackers' for the Netherlands Marine Corps. Aided by a creative design and high-quality prints and materials, young visitors are transported into the depths of nature, where they search for tracks and unravel mysteries.
C2 Expo en Interieurbouw, an oil communication agency, and Van Straaten joined forces to build a unique exhibition stand for the Amsterdam Metropolitan Area (AMA). This stand was used at the PROVADA real estate exhibition at the Amsterdam RAI Exhibition and Convention Centre.
City marketing is popular. Cities are seeing themselves more and more as brands that need to be promoted. With this in mind, city dressing is a perfect tool to use when implementing city marketing policy. The possibilities offered by city dressing are endless. However, they are rarely utilised to the full. What a shame: the more unique city dressing is, the greater the effect achieved.