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At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably returns: experience. But how do you turn your stores into experiences? In this respect, retailers can learn a lot from amusement parks. A look behind the scenes at experience champion Walt Disney World yields five valuable lessons.

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The pop-up store is a new and unusual way to be where your customer is without the cost and inflexibility of a normal store. A pop-up store can be created in a whim, anytime, anywhere. What are the advantages of pop-up shops for retailers? How do you make your pop-up store a guaranteed success?

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The Dog Design agency and Van Straaten, a specialist in innovative visual communication, have joined forces to transform the Netherlands Marine Corps Museum in Rotterdam into a life-size peep diorama. In the Expeditie Speurneus 2.0 family exhibition - which translates as 'the tracker expedition' - children become 'combat trackers' for the Netherlands Marine Corps. Aided by a creative design and high-quality prints and materials, young visitors are transported into the depths of nature, where they search for tracks and unravel mysteries.

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C2 Expo en Interieurbouw, an oil communication agency, and Van Straaten joined forces to build a unique exhibition stand for the Amsterdam Metropolitan Area (AMA). This stand was used at the PROVADA real estate exhibition at the Amsterdam RAI Exhibition and Convention Centre.

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City marketing is popular. Cities are seeing themselves more and more as brands that need to be promoted. With this in mind, city dressing is a perfect tool to use when implementing city marketing policy. The possibilities offered by city dressing are endless. However, they are rarely utilised to the full. What a shame: the more unique city dressing is, the greater the effect achieved. 

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