On June 1, 2017 Van Straaten will completely eliminate all materials that contain PVC from their production facilities. This is the next logical step towards making the industry of visual branding a sustainable one.
At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably returns: experience. But how do you turn your stores into experiences? In this respect, retailers can learn a lot from amusement parks. A look behind the scenes at experience champion Walt Disney World yields five valuable lessons.
The pop-up store is a new and unusual way to be where your customer is without the cost and inflexibility of a normal store. A pop-up store can be created in a whim, anytime, anywhere. What are the advantages of pop-up shops for retailers? How do you make your pop-up store a guaranteed success?
Van Straaten is proud to announce that it is now the owner of the latest breakthrough in sublimation printing – the Durst Rhotex 500. Durst developed this sublimation printer, capable of 5 m wide textiles, in close consultation with Van Straaten. Up until now, these type of sublimation printers have been able to handle a maximum width of 3.2 m. This breakthrough makes it possible to sublimation print large spreads in one run without the need for joins, producing a truly stunning result. Sublimation printing on this scale is also eco-friendlier.
Van Straaten will be introducing a range of new 5 m wide print media, coinciding with the announcement of the new Durst Rhotex 500 – the world's largest sublimation printer – now being in production at Van Straaten. Van Straaten's specialists joined forces with the German textile manufacturer HEYtex to further develop three existing textiles for use on 5 m wide sublimation printers. This makes Van Straaten the first to enable sublimation printing on this large scale.
Brandt + Fernhout, a company renowned for 3D visual communication, and Van Straaten, a specialist in innovative visual communication, joined forces to develop and produce a unique concept for a new generation of children's dental practices. Brandt + Fernhout produced the design, after which Van Straaten supplied the colourful 23-metre long oval Blue Magic print, which transforms the waiting room into farmland featuring a number of educational elements.
Van Straaten is introducing a completely new material for use at large outdoor events, summer festivals and also at events organised by the construction and property industries and estate agents: OutdoorBlack. This is a white canvas on which mood images, logos or calls to action can be printed. The back of the canvas is black, because of which it is able to function as a sunblock. Users will find that it is impossible to look through the material under the print when the sun is shining directly on the OutdoorBlack material.
City marketing is popular. Cities are seeing themselves more and more as brands that need to be promoted. With this in mind, city dressing is a perfect tool to use when implementing city marketing policy. The possibilities offered by city dressing are endless. However, they are rarely utilised to the full. What a shame: the more unique city dressing is, the greater the effect achieved.