On June 1, 2017 Van Straaten will completely eliminate all materials that contain PVC from their production facilities. This is the next logical step towards making the industry of visual branding a sustainable one.
In almost every shopping street, and in almost every shop I visit, I see the same thing happening. No ambiance in- and outside the store, unpacked boxes in the aisles and when I want to purchase something specific it’s out of stock. It sometimes looks & feels as if retailers don’t see the need to offer a great brand experience. On the contrary, it seems like they have accepted their future bankruptcy, without the energy to continue to fight for their market share.
Van Straaten, specialist for innovative visual communications, will organise a new edition of Co-Creation 2020 for retailers and shop marketers on Tuesday 16 May. At this 2nd edition, Van Straaten will talk you through the latest trends that have been identified at Euroshop 2017, as well as sharing our own experiences from the exhibition floor. Key question during the workshop will be: How to turn each shop visit into an event?
Strong global brands have one thing in common. Whether you engage with them at a tradeshow, in one of their shops or at their events: their visual branding is strong, impressive and recognizable. They don’t compromise – only the best is good enough. In order to achieve they always consider four important elements.
Day in, day out, we create visual brand experiences for global brands. Flexibility, comfort, sustainability and brand experience are at the core of our business. During EuroShop 2017 I will cover one of these four pillars on a daily basis. Today: Brand Experience.
Van Straaten creates visual brand experiences for global brands day in, day out. Flexibility, comfort, sustainability and brand experience are at the core of our business. During EuroShop 2017 I will cover one of these four elements on a daily basis. Today: sustainability.
Day in, day out, we create visual brand experiences for international brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. Both at events and retail environments. During EuroShop 2017 I will cover one of these four elements, or, as we call them, pillars, every day. Today: comfort.
How would you feel walking in a violet coloured booth? Or a retail shop in a fluorescent green colour? There are many ways on creating visually attractive events, shops or booths, but choosing the right colours is decisive.
Shopper behaviour has completely changed in recent years. People can choose from many different sources to purchase products - the physical store is just one of the many possibilities. It is therefore more important than ever to offer the right experience on the shop floor. Flexible visual branding plays an important role.
At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably returns: experience. But how do you turn your stores into experiences? In this respect, retailers can learn a lot from amusement parks. A look behind the scenes at experience champion Walt Disney World yields five valuable lessons.