At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably returns: experience. But how do you turn your stores into experiences? In this respect, retailers can learn a lot from amusement parks. A look behind the scenes at experience champion Walt Disney World yields five valuable lessons.
City marketing is popular. Cities are seeing themselves more and more as brands that need to be promoted. With this in mind, city dressing is a perfect tool to use when implementing city marketing policy. The possibilities offered by city dressing are endless. However, they are rarely utilised to the full. What a shame: the more unique city dressing is, the greater the effect achieved.
Van Straaten is pleased to be able to offer Team Brunel its support at the next Volvo Ocean Race. During this prestigious around-the-world sailing competition, the Dutch team will be able to rely on professional visual branding from Van Straaten.