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In almost every shopping street, and in almost every shop I visit, I see the same thing happening. No ambiance in- and outside the store, unpacked boxes in the aisles and when I want to purchase something specific it’s out of stock. It sometimes looks & feels as if retailers don’t see the need to offer a great brand experience. On the contrary, it seems like they have accepted their future bankruptcy, without the energy to continue to fight for their market share.  

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Van Straaten, specialist for innovative visual communications, will organise a new edition of Co-Creation 2020 for retailers and shop marketers on Tuesday 16 May. At this 2nd edition, Van Straaten will talk you through the latest trends that have been identified at Euroshop 2017, as well as sharing our own experiences from the exhibition floor. Key question during the workshop will be: How to turn each shop visit into an event?

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Day in, day out, we create visual brand experiences for international brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. Both at events and retail environments. During EuroShop 2017 I will cover one of these four elements, or, as we call them, pillars, every day. Today: comfort.  

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Day in, day out, we create visual experiences for international brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. Both at events and retail environments. During EuroShop 2017 I will cover one of these four elements, or, as we call them, pillars, on a daily basis. Today: flexibility.

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Aluvision, developer and global distributor of modular stand building systems, and visual branding specialist Van Straaten will work together to make the exhibitions industry more sustainable.

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At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably returns: experience. But how do you turn your stores into experiences? In this respect, retailers can learn a lot from amusement parks. A look behind the scenes at experience champion Walt Disney World yields five valuable lessons.

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Van Straaten, a specialist in innovative visual communication, is launching a new type of for UV prints in width up to 5 metres. This material, which is called VS-Luxor 500 UV, is different to other textiles for UV-print because it’s highly white-translucent backlit textile. This makes it ideal for the production of XXL prints for use in light boxes and other frames that are lit from the back. Another thing that makes the VS-Luxor 500 UV unique is that its foldable and bending resistant.

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Furniture manufacturer Leolux recently opened the new Leolux Design Center in Eindhoven. With assistance from Van Straaten, a specialist in innovative visual branding, the design showroom has undergone a complete metamorphosis in terms of visual branding. Through the use of innovative materials and solutions, the Design Center is now an expressive and distinctive showroom where designer furniture from Leolux  truly comes to life

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Van Straaten is proud to announce that it is now the owner of the latest breakthrough in sublimation printing – the Durst Rhotex 500. Durst developed this sublimation printer, capable of 5 m wide textiles, in close consultation with Van Straaten. Up until now, these type of sublimation printers have been able to handle a maximum width of 3.2 m. This breakthrough makes it possible to sublimation print large spreads in one run without the need for joins, producing a truly stunning result. Sublimation printing on this scale is also eco-friendlier.

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Van Straaten will be introducing a range of new 5 m wide print media, coinciding with the announcement of the new Durst Rhotex 500 – the world's largest sublimation printer – now being in production at Van Straaten. Van Straaten's specialists joined forces with the German textile manufacturer HEYtex to further develop three existing textiles for use on 5 m wide sublimation printers. This makes Van Straaten the first to enable sublimation printing on this large scale.

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