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The supply of our inner cities is ineffective. Every day, delivery vans and trucks drive in and out of our city centres. Due to poor planning and ineffective use of space most of the available loading capacity remains unused. This also applies to the world of events, where many steps can be taken towards a more effective supply chain, leading to smarter cities. Who takes the lead? 

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On June 1, 2017 Van Straaten will completely eliminate all materials that contain PVC from their production facilities. This is the next logical step towards making the industry of visual branding a sustainable one.

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Van Straaten creates visual brand experiences for global brands day in, day out. Flexibility, comfort, sustainability and brand experience are at the core of our business. During EuroShop 2017 I will cover one of these four elements on a daily basis. Today: sustainability.

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Day in, day out, we create visual brand experiences for international brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. Both at events and retail environments. During EuroShop 2017 I will cover one of these four elements, or, as we call them, pillars, every day. Today: comfort.  

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Day in, day out, we create visual experiences for international brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. Both at events and retail environments. During EuroShop 2017 I will cover one of these four elements, or, as we call them, pillars, on a daily basis. Today: flexibility.

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Aluvision, developer and global distributor of modular stand building systems, and visual branding specialist Van Straaten will work together to make the exhibitions industry more sustainable.

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At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably returns: experience. But how do you turn your stores into experiences? In this respect, retailers can learn a lot from amusement parks. A look behind the scenes at experience champion Walt Disney World yields five valuable lessons.

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“The biggest sublimation printer in the world is at Van Straaten.” It's a headline that's been going around the world these last few weeks. Van Straaten has recently become the very first owner of the new Durst Rhotex 500 sublimation printer. This XL sublimation printer was showcased at the FESPA trade fair in Amsterdam this March. Our production lines are currently being outfitted for the first creations to be printed. Make no bones about it, the Rhotex 500 is big.

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Van Straaten is proud to announce that it is now the owner of the latest breakthrough in sublimation printing – the Durst Rhotex 500. Durst developed this sublimation printer, capable of 5 m wide textiles, in close consultation with Van Straaten. Up until now, these type of sublimation printers have been able to handle a maximum width of 3.2 m. This breakthrough makes it possible to sublimation print large spreads in one run without the need for joins, producing a truly stunning result. Sublimation printing on this scale is also eco-friendlier.

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Van Straaten will be introducing a range of new 5 m wide print media, coinciding with the announcement of the new Durst Rhotex 500 – the world's largest sublimation printer – now being in production at Van Straaten. Van Straaten's specialists joined forces with the German textile manufacturer HEYtex to further develop three existing textiles for use on 5 m wide sublimation printers. This makes Van Straaten the first to enable sublimation printing on this large scale.

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