At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably returns: experience. But how do you turn your stores into experiences? In this respect, retailers can learn a lot from amusement parks. A look behind the scenes at experience champion Walt Disney World yields five valuable lessons.
Van Straaten, a specialist in innovative visual communication, is launching a new type of for UV prints in width up to 5 metres. This material, which is called VS-Luxor 500 UV, is different to other textiles for UV-print because it’s highly white-translucent backlit textile. This makes it ideal for the production of XXL prints for use in light boxes and other frames that are lit from the back. Another thing that makes the VS-Luxor 500 UV unique is that its foldable and bending resistant.
Van Straaten is proud to announce that it is now the owner of the latest breakthrough in sublimation printing – the Durst Rhotex 500. Durst developed this sublimation printer, capable of 5 m wide textiles, in close consultation with Van Straaten. Up until now, these type of sublimation printers have been able to handle a maximum width of 3.2 m. This breakthrough makes it possible to sublimation print large spreads in one run without the need for joins, producing a truly stunning result. Sublimation printing on this scale is also eco-friendlier.
Brandt + Fernhout, a company renowned for 3D visual communication, and Van Straaten, a specialist in innovative visual communication, joined forces to develop and produce a unique concept for a new generation of children's dental practices. Brandt + Fernhout produced the design, after which Van Straaten supplied the colourful 23-metre long oval Blue Magic print, which transforms the waiting room into farmland featuring a number of educational elements.
Van Straaten, a specialist in innovative visual communication, is introducing a completely new material for exhibition stands, interior decor projects and on the sales floor. Whiteback is a new type of textile that weighs just 250 grammes, consists of three layers and has a white-coated backing through which it is impossible for light to penetrate. Mood images, campaign images, corporate identity communications and calls to action can all be printed on the front of Whiteback textile.
C2 Expo en Interieurbouw, an oil communication agency, and Van Straaten joined forces to build a unique exhibition stand for the Amsterdam Metropolitan Area (AMA). This stand was used at the PROVADA real estate exhibition at the Amsterdam RAI Exhibition and Convention Centre.
Van Straaten is introducing a completely new material for use at large outdoor events, summer festivals and also at events organised by the construction and property industries and estate agents: OutdoorBlack. This is a white canvas on which mood images, logos or calls to action can be printed. The back of the canvas is black, because of which it is able to function as a sunblock. Users will find that it is impossible to look through the material under the print when the sun is shining directly on the OutdoorBlack material.
City marketing is popular. Cities are seeing themselves more and more as brands that need to be promoted. With this in mind, city dressing is a perfect tool to use when implementing city marketing policy. The possibilities offered by city dressing are endless. However, they are rarely utilised to the full. What a shame: the more unique city dressing is, the greater the effect achieved.