NEWS AND BLOGS
Van Straaten introduces myLEDGO, a revolutionary display system that combines top-quality visuals with high-end LED technology.
This year the show attracted over 540,000 visitors. This January, the Van Straaten Group and the leading Belgian stand builder Conceptexpo provided the decoration for the impressive show stands for Porsche, Audi and Ferrari.
Van Straaten Deutschland is proud to announce the opening of our second German office. As of November 1st, Michael Ermert will be in charge...
The supply of our inner cities is ineffective. This also applies to the world of events, where many steps can be taken towards a more effective supply chain, leading to smarter cities. Who takes the lead?
On June 13 and June 20 Van Straaten organised the first CoCreation 2020 sessions for the events & exhibitions industry. In two highly interactive meetings personal experiences, knowledge and doubts were exchanged about a theme we are all...
beMatrix, designer and manufacturer of modular solutions for stand building, events and displays and visual branding specialist Van Straaten have recently entered a partnership. As part of this partnership, Van Straaten has become the ...
On June 1, 2017 Van Straaten will completely eliminate all materials that contain PVC from their production facilities. This is the next logical step towards making the industry of visual branding a sustainable one.
In almost every shopping street, and in almost every shop I visit, I see the same thing happening. No ambiance in- and outside the store, unpacked boxes in the aisles and when I want to purchase something specific it’s out of stock. It sometimes...
Van Straaten, specialist for innovative visual communications, will organise a new edition of Co-Creation 2020, a workshop series for retailers and shop marketers, on Tuesday 16 May. During this second edition of Co-Creation 2020 Van Straaten...
Strong global brands have one thing in common. Whether you engage with them at a tradeshow, in one of their shops or at their events: their visual branding is strong, impressive and recognizable. They don’t compromise – only the best is good...
Flexibility to remain agile, sustainability to protect our planet and comfort as it's important to interact in healthy, comfortable environments. These 3 pillars are at the core of our business when it comes to visual branding. Important, but...
Sustainability is not limiting the creation of overwhelming brand experiences. On the contrary, it's a great combination. Read more about this in the blog series by Niels van Straaten about the 4 pillars of visual branding.
Part 2 in a series of blogs by Niels van Straaten about 4 important pillars in visual branding. Today: comfort.
Day in, day out Van Straaten creates visual brand experiences for global brands. Flexibility, comfort, sustainability and brand experience are the most important elements in this business. During EuroShop 2017 Niels van Straaten covers each one...
Van Straaten sets a new standard for stand construction. At EuroShop 2017, the largest retail trade show in the world, a wood-free stand of 390 cubic meters will be presented by the specialist in innovative visual...
Aluvision, producer of modular systems for stand building, and visual branding specialist Van Straaten will work together to make the exhibitions industry more sustainable.
How would you feel walking in a violet coloured booth? Or a retail shop in a fluorescent green colour? There are many ways on creating visually attractive events, shops or booths, but choosing the right colours is decisive.
Shopper behaviour has completely changed in recent years. People can choose from many different sources to purchase products - the physical store is just one of the many possibilities. It is therefore more important than ever to offer the right...
At a time when one after the other retailer shuts down, you are flooded with advice and strategies on how to make your company future-proof. Besides beacons, omni-channel strategies and other new technologies, there is one word that invariably...
Achieving a consistent brand experience worldwide is a lot of work. Your brand is the foundation of everything, which is why it’s important to consistently monitor the brand in all its forms and all its messages. How do you make sure that you...
As part of the “Rembrandt Remastered” project, all of Rembrandt’s works have been digitally remastered and are being exhibited the world over. For the next three years, this prestigious collection will be on view in the largest shopping mall in...
Van Straaten has had 750 solar panels mounted on the roof of its experience centre, production halls and offices near Schiphol Airport. The innovative visual communication specialist can now meet 48% of its energy requirements autonomously. The...
Certainly, online has become more important for those in marketing. More and more, the power of offline contact seems to have been forgotten. Face-to-face interaction, making real contacts, quick conversions: online communications is a good...
24-hour opening times are a common sight in metropolitans like Tokyo and New York. Grocery shopping, drinking coffee with friends, and running errands are not limited to daylight. This 'always open' economy is not a reality everywhere in the...
Van Straaten, specialized in innovative visual branding solutions, introduces CeilFlex™ and WallFlex™, new textiles used to construct stretch ceilings and wall coverings in a quick and environmentally friendly way. The material is very suitable...
Pop-up stores. Flexplaces. Temporary office space. The way people work, shop and live is becoming more flexible. It creates a demand for flexible interior that can easily be adjusted and is functional and atmospheric at the same time. Luckily,...
Blog about the power of visual communication with examples of powerful visual communication as applied by retailers as Leolux and Open32. This blog was published in April 2016 on the Dutch, leading retail website...
Van Straaten, a specialist in innovative visual communication, is launching a new type of for UV prints in width up to 5 metres. This material, which is called VS-Luxor 500 UV, is different to other textiles for UV-print because it’s highly white...
The pop-up store is a new and unusual way to be where your customer is without the cost and inflexibility of a normal store. A pop-up store can be created in a whim, anytime, anywhere. What are the advantages of pop-up shops for retailers? How do...
Van Straaten has recently become the very first owner of the new Durst Rhotex 500 sublimation printer. Make no bones about it, the Rhotex 500 is big. A unique trade that naturally draws attention, but what does this development mean for stand...
Furniture manufacturer Leolux recently opened the new Leolux Design Center in Eindhoven. With assistance from Van Straaten, a specialist in innovative visual branding, the design showroom has undergone a complete metamorphosis in terms of visual...
Van Straaten is proud to announce that it is now the owner of the latest breakthrough in sublimation printing – the Durst Rhotex 500. Durst developed this sublimation printer, capable of 5 m wide textiles, in close consultation with Van ...
Van Straaten will be introducing a range of new 5 m wide print media, coinciding with the announcement of the new Durst Rhotex 500 – the world's largest sublimation printer – now being in production at Van Straaten. Van Straaten's...
The largest sublimation printer in the world was recently installed in our production halls near Schiphol Airport. This because Van Straaten wants to continue to lead the way in the development of print innovations to allow our customers to...
The most important week of the year is approaching. The event where your company will pull out all the stops to attract attention and generate new opportunities. A spectacular event is the beginning, but “only” a part of your entire marketing...
The way consumers shop has changed: they do not come to the physical store anymore for the sheer convenience – they want inspiration, atmosphere, entertainment and experience. Mostly visual branding plays a big part in this, as it can create a...
The December holidays are the perfect time for retailers to surprise the audience. Stores are increasingly going to extremes to attract the attention from the audience and to pull them into the store. In this blog three examples of retailers in...
The retail industry in the Netherlands is lagging behind where innovation is concerned and is missing out on an important opportunity. With Visual Magnetics the retailer seduces the shopper, in an easy way, to make a purchase.
Sustainability has been a constant theme for many companies since the 1980s, when the effects of...
Our way of working and interacting changes constantly. Visual Magnetics could be the solution in transforming office walls into brainstorming tools.
The Dog Design agency and Van Straaten have joined forces to transform the Netherlands Marine Corps Museum in Rotterdam into a life-size peep diorama. In the Expeditie Speurneus 2.0 family exhibition children become 'combat trackers' for the...
Safety first. This ought to be the motto of each and every company. Fire safety is being taken too lightly in the world of visual communication.
Van Straaten continues to pursue its international expansion strategy. Van Straaten recently opened a branch office in Germany in order to gain better access to the business potential in the ‘DACH’ market comprising Germany, Austria and...
Brandt + Fernhout and Van Straaten joined forces to develop and produce a unique concept for a new generation of children's dental practices. Brandt + Fernhout produced the design, after which Van Straaten supplied the colourful 23-metre long...
The webshop is here to stay. However, this does not mean that physical stores will disappear from the streetscape. Having said this, retailers do need to do more to attract the shopping public to their stores and then keep shoppers in them long...
Van Straaten is introducing a completely new material for exhibition stands, interior decor projects and on the sales floor. Whiteback is a new type of textile that weighs just 250 grammes, consists of three layers and has a white-coated backing...
Successful retailers must give more consideration to atmosphere, entertainment and experience by...
Retailers are cautious about using visual in-store and out-store communication in their stores. This was revealed by qualitative market research that Van Straaten, a specialist in innovative visual branding held amongst 62 leading Dutch retail...
C2 Expo en Interieurbouw, oil communication agency, and Van Straaten joined forces to build a unique exhibition stand for the Amsterdam Metropolitan Area (AMA). This stand was used at the PROVADA real estate exhibition at the Amsterdam RAI...
We recently carried out research among 62 retail organisations, asking them about innovations in the field of visuals and display. Our research revealed that presentation techniques are traditional and lacking in innovation in many cases. To me, ...
Van Straaten, a specialist in innovative visual communication, and the Moteo Group, an importer of...
Van Straaten is introducing a completely new material for use at large outdoor events, summer festivals and also at events organised by the construction and property industries and estate agents: OutdoorBlack.
City marketing is popular and city dressing is a perfect tool to use when implementing city...
The Netherlands is inseparable with the color orange. Van Straaten has been coloring stages, shops...
Van Straaten, a specialist in innovative visual communication, is launching the new Visual Magnetics VM-WALL and VM-SHELF display systems in the Dutch market. These products make it possible to change store interiors quickly, without using any...
Today's event visitors are more difficult to impress. The ‘traditional’ exhibition stand, featuring a banner and a tray of free pens, is no longer enough to make a real impact. Fortunately, a whole range of innovative visual tools have now been...
A wide range of different designs are available and the plinth is very versatile.
Van Straaten is pleased to be able to offer Team Brunel its support at the next Volvo Ocean Race. During this prestigious around-the-world sailing competition, the Dutch team will be able to rely on professional visual branding from Van Straaten...
Van Straaten, a specialist in innovative visual communication, has joined forces with Cees Smit Worldwide, an expert in organic canvas structures and creative textile solutions. The clients of both companies stand to benefit from this new...
The Breton stripe so characteristic of Jean Paul Gaultier has been gracing various buildings in the city centre of Rotterdam since last week. Van Straaten, an offline visual communication specialist, finalised the project last week, after...
Here at Van Straaten, we look beyond the order book, day-to-day assignments and the quality of the very latest digital printing techniques. Besides supplying high-quality, large-format advertising printwork, we also believe that it is important...