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THE 4 PILLARS OF VISUAL BRANDING (4): BRAND EXPERIENCE

Day in, day out, we create visual brand experiences for global brands. Flexibility, comfort, sustainability and brand experience are at the core of our business. During EuroShop 2017 I will cover one of these four pillars on a daily basis. Today: Brand Experience.

Creating impressive brand experiences is more important than ever. First impressions count! The first impression of customers in your store. The first impression of your stand at en event. Oldfashioned stand construction or a boring retail store does not create the right atmosphere for positive interactions, resulting in a better bottom line. That's the main reason why it's important to invest in impressive visual branding.

Let's take this futher into the world of events & tradeshows. Do you really want to construct an old-fashioned wooden stand? One that doesn't differ much from the rest? You' are not only thrown back in time, you are also limited to standard dimensions and set-ups. That's one of the main reasons why we opted to present a 390 square metres stand build without any wooden materials, pointing the way to sustainability and flexibility whilst creating an impressive brand experience that stands out. For the stand we used aluminium frames and textiles only (in a world where wood frame builds are still the norm). Easy to build, efficient logistics, and the design can be fully customized, without any concessions.  An elegant or more robust look & feel? The choice is yours. Everything is possible with the 'frames and fabrics' approach, providing global brands with a new set of tools to truly set the tone. 

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Niels van Straaten

NIELS VAN STRAATEN

DIRECTOR, VAN STRAATEN LET'S IMPRESS

"Challenges are what make life interesting and overcoming them is what makes life meaningful."

Joshua J. Marine