Twitter LinkedIn Youtube E-mail


Aluvision, developer and global distributor of modular stand building systems, and visual branding specialist Van Straaten will work together to make the exhibitions industry more sustainable.

For both organizations, sustainability has long been an important theme. Van Straaten is the owner of the Durst Rhotex 500, one of only a few sublimation printers in the world allowing for extra large format, sustainable textile prints up to 5 meters (16 feet). In addition, the company recently completely eliminated the use of textiles containing the harmful substance PVC. Aluvision is world leader in the development of high-end modular construction systems and as only company active in the exhibitions industry one of the five finalists of the ‘Belgian Maker Award’. This award is intended for innovative and fast growing Belgian production companies working highly sustainable and ecologically friendly.

Aluvision and Van Straaten now unite their sustainable ambitions in the joint realization of stands in both Europe and the United States. During the ALUVISIONlive! Event, which takes place on Wednesday 7th and Thursday, 8th June in the US, Aluvision introduces the environmentally friendly 5-meter sublimation prints from Van Straaten for the first time to its American customers.

Stephan De Mulder, sales director USA at Aluvision: "The combination of our modular frame systems and the high quality prints from Van Straaten ensures our customers will only get the best. High quality with minimal environmental impact. In addition to this the visuals can now be folded and packaged economically, which positively affects the logistics process.” John Faas, Commercial Director at Van Straaten, adds: "We are known for our ambition to make the whole production chain in the exhibitions industry a sustainable one.  Of course we cannot realise this alone. That's why we are proud that sustainable players like Aluvision join us in our efforts. “

About Aluvision

Aluvision is as innovative developer and global distributor of modular stand building systems the absolute leader in the field of aesthetically and constructively high-quality plug & play stand building solutions. A dynamic combination of thoughtful R&D, outstanding customer service and a dedicated team form the heart of this family business. More information: