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THE BIGGEST TREND IN INTERIOR AT THIS MOMENT: FLEXIBILITY

Pop-up stores. Flexplaces. Temporary office space. The way people work, shop and live is becoming more flexible. It creates a demand for flexible interior that can easily be adjusted and is functional and atmospheric at the same time. Luckily, the many technological advancements in our field make this increasingly possible.

EVERY DAY A DIFFERENT LOOK

The way companies are designed today, cannot be compared to ten years ago. Flexible layout of rooms has become increasingly commonplace. A space used for an internal sales meeting today, can be used for pitching to a major customer tomorrow. With flexible design methods, such as  display system Visual Magnetics, the space can be adapted to the situation and audience. During the sales meeting, the latest sales figures can be put up on the wall. And how nice it is to show the logo of this important customer during that meeting? So interior is not only functional, it affects the atmosphere and perhaps even the final outcome of a meeting.

In creating dynamic spaces, convenience is the magic word. You should be able to switch easily, without losing the visual quality. This concept has been adapted for a much longer time in the retail world. Stores want to quickly change expression: they have a fixed corporate identity, discounts, seasonal promotions, different campaigns and multiple phases in those campaigns. Every visual is expected to be of the highest quality, to draw attention from visitors and eventually motivate them to become buying customers. The office world is starting to follow this trend of echoing retail.

TEMPORARY OFFICE SPACES

Apart from companies wanting to use internal spaces for different purposes, it is also increasingly common for an organisation not to settle for a location permanently. They rent a building for certain period of time, let’s say five years, which results in a different type of occupancy. They want to keep the walls and original architecture intact. As a result, there is an emerging market for flexible walls. Solutions like Blue Magic and Gray Magic allow for even the biggest wall to be totally covered, while attaining any desired atmosphere.

Such solutions, however, require a perfect flat wall, which is not always the case. Alternatives to this scenario are Wallflex and Ceilflex. These are permanent canvases, attached at a minimum distance from the wall or ceiling, and stretched so that the general observer will not even notice it not being a wall. The canvas can stay in place for a minimum of ten years, but if the company moves they can bring the wall and attach it in the new office again without painting or put up wallpaper. It is simple and practical to install, easy to clean and also sustainable.

INNOVATION CREATES DEMAND

The fun fact about these innovative interior solutions is that the options available in the market are beyond people’s knowledge. The technological possibilities are ahead of the market and create the demand once people find out. Innovation is also crucial in the interior branch. In this industry stagnation also means decline.

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Ivo van der Lem

IVO VAN DER LEM

VISUAL BRANDING SPECIALIST RETAIL, ARCHITECTURE & INTERIOR DESIGN

"If you want the competition to take the wind out of the sails, you need to understand who you're talking to."