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The Dog Design agency and Van Straaten, a specialist in innovative visual communication, have joined forces to transform the Netherlands Marine Corps Museum in Rotterdam into a life-size peep diorama. In the Expeditie Speurneus 2.0 family exhibition - which translates as 'the tracker expedition' - children become 'combat trackers' for the Netherlands Marine Corps. Aided by a creative design and high-quality prints and materials, young visitors are transported into the depths of nature, where they search for tracks and unravel mysteries.

The Netherlands Marine Corps Museum covers 350 years of Marine Corps history, but needed a new, creative interpretation of its museum concept and brought in dog design to design the Expeditie Speurneus 2.0 exhibition. Van Straaten was responsible for implementing the visual aspects of the design. In the exhibition, visitors are taken on a journey around the world, during which they familiarise themselves with the work of the ‘combat tracker’. Following in the footsteps of the Marines, young and old alike plunge through forests and jungles and cross icy expanses, in their search for tracks. The exhibition ends with the unravelling of mysteries in the investigation lab.


The various environments are brought to life in the museum thanks to detailed prints of animals and nature, all hidden behind peep holes in the walls. 2D visuals are combined with 3D elements and create a surprisingly realistic effect. This transforms the museum into one big diorama. Aided by some fantasy - something that children certainly have - visitors step into the shoes of a Marine and explore new worlds.

The spectacular effect achieved would not have been possible without fine, detailed prints. Van Straaten was pleased to oblige and supplied a number of high-quality prints for the project. The choice of materials was important too, because of which extra attention was necessary for this aspect during the project. Step in the specialist: Van Straaten. A wide range of printable materials were used to dress the exhibition, creating a very dynamic visual effect.


One major challenge for everyone involved in the project was the major time constraints imposed on them: the project completion date was just two months after the production of the initial sketch. Gerben Klinkenberg from dog design: “The short overall turnaround time led to some improvisation during the design, production and set-up stages; design and implementation overlapped to a certain extent.” Fortunately, the excellent collaboration between dog design, Van Straaten and the Netherlands Marine Corps Museum meant that the project was completed in the short time frame required. Niels van Straaten, the Director of Van Straaten: “This project was special because of the tight deadline and innovative design involved. I think that the combined strengths of both Van Straaten and dog design were responsible for the impressive end result achieved. Both companies are well-known in their fields: dog design for its creative and striking designs and Van Straaten for its commitment to the quality of and advice on the visual aspects of design. This led to the achievement of real synergy in this project”

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Further information for the press is available from

Lubbers De Jong
Erik Molkenboer
020 2050 425
erik [at]