VAN STRAATEN DRESSES ROTTERDAM IN JEAN PAUL GAULTIER
The Breton stripe so characteristic of Jean Paul Gaultier has been gracing various buildings in the city centre of Rotterdam since last week. Van Straaten, an offline visual communication specialist, finalised the project last week, after starting preparations at the end of December.
"The project was launched on a large-scale in honour of an exhibition to be held about the French fashion designer Paul Gaultier in the Rotterdam Kunsthal - The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk'.
The buildings, trees and columns - of all sizes - that line the route from Rotterdam Centraal railway station to the Kunsthal will all feature the Breton blue-and-white stripe in the weeks ahead. Visitors to the exhibition will be left in no doubt at all about how to make their way to the Kunsthal. A total of some 230 objects throughout the city centre will be dressed, including the Euromast, with a canvas measuring 1,500 m2. See the exhibition about Jean Paul Gaultier at the Kunsthal Rotterdam cultural institution.
This prestigious project is the result of many weeks of hard preparation. Nico van Straaten, the CEO of Van Straaten says: ""This project is an excellent example of how outdoor advertising can complement an exhibition like this. Visitors will be inspired and guided by images that tie in seamlessly with the exhibition as soon as they step off the train. It's no coincidence that our motto is 'Let’s impress'; our aim is to surprise consumers and we certainly did that." The street decorations can be admired in the streets of Rotterdam until the end of February 2013."