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Van Straaten is introducing a completely new material for use at large outdoor events, summer festivals and also at events organised by the construction and property industries and estate agents: OutdoorBlack. This is a white canvas on which mood images, logos or calls to action can be printed. The back of the canvas is black, because of which it is able to function as a sunblock. Users will find that it is impossible to look through the material under the print when the sun is shining directly on the OutdoorBlack material.

At festivals, canvases are often supported by tubular structures. When the sun shines onto a canvas, the underlying structure shines through it, often obscuring the image printed on the canvas. This is very frustrating when displaying images outdoors. Clients can forget about this problem when using OutdoorBlack. Another advantage of the black canvas back is that extra separate black canvases are no longer necessary and clients are able to achieve important cost savings as a result. OutdoorBlack also makes it possible to display a number of canvases at the same time, which is ideal if a quick set-up is important: when a structure or stage needs to be re-used, for example. OutdoorBlack material is available in both a flame-retardant and non-flame-retardant finish and is B1-certified. It also comes in standard widths of 3.2 m and 5 m.

Niels van Straaten, the Director of Van Straaten about OutdoorBlack: “We are committed to innovation and new products. Having completed a test phase, we are now pleased to be able to offer our outdoor-segment clients something that benefits the visual aspect: an opaque canvas with a black back that protects it from the sun. This keeps off the heat of the sun and stops the outline of steel stage-structures shining through sponsor logos, for example. Festival organisers are guaranteed a very professional look and feel time and time again as a result. Besides festivals, this material is equally suitable for other types of outdoor event: those organised by estate agents and the property industry, for example. Really, it is ideal for any situation in which it is important for visuals not to be transparent.”