GIELISSEN AND VAN STRAATEN PRODUCE 8 METER HIGH DIORAMA FOR GRÜNE WOCHE IN BERLIN
The first Grüne Woche took place in Berlin in 1926 and has grown to become one of the largest annual conferences in Germany. The Netherlands has been in attendance for many years and this year Gielissen | Interiors | Exhibitions | Events received the assignment from the Ministry of Economic Affairs to create a truly unique design. This was an excellent opportunity for Gielissen to show the possibilities of a grant stand by going to the extreme.
A DIORAMA OF 2000 M2
The most important trait of the design for this year’s Dutch pavilion was the effect of a diorama. To realize this in a 15 meters high exhibition hall, the solution was to attach eight meters high banners in a row of seven. This concept was as unique as it was challenging, despite the fact Gielissen and Van Straaten team up for hundreds of projects each year. But even after a decade of collaboration do these companies surprise each other with surprising ideas and clever solutions.
TRUST IN EACH OTHER IS MOST IMPORTANT
To create an optically satisfying diorama, Gielissen knew it was important to work with a supplier who can also advice what type of canvas is the best solution, taking into account the translucency and transparency. Says Frank Heijman: “The moment that we start looking for advice – including the servicing possibilities of realising such a project from production to assembly, disassembly and storage – it brings us to Van Straaten. We look for suppliers that match the required quality.”
Many of projects undertaken by Gielissen are much larger, but because of the unusual shape of the banners with the extraordinary length of 35 meters apiece, this was a special project even for Gielissen. Frank Heijman: “We chose to work with Van Straaten because we know that with this type of project, which are especially risky because of its difficulty, it is of great importance that our partners are reliable and that they have proven capable in the past. But also because we know how they operate and that will take care of the construction at the event, take it down afterwards and store it until we need it again. The whole package is what brought us to Van Straaten. In the end their proposal fit our budget and that is obviously not insignificant. Van Straaten delivers proven quality and is not afraid to take on challenging projects.”
SO MANY PROJECTS, YET ALWAYS SPECIAL
In spite of the many large-scale projects, Gielissen continues to innovate and develop new concepts. All of the more than 1500 conceptualised projects each year are therefore unique. The result is an ongoing collaboration with Van Straaten, adding up to hundreds each year.
Frank Heijman: “Compliments for Van Straaten are in place for this project. The way they addressed and implemented the solution was exceptional. They have helped ensure the success of this event. In our business, reliability is extremely important. We expect a constant quality of the products, and Van Straaten always delivers.”
“THE MOMENT THAT WE START LOOKING FOR ADVICE – INCLUDING THE SERVICING POSSIBILITIES OF REALISING SUCH A PROJECT FROM PRODUCTION TO ASSEMBLY, DISASSEMBLY AND STORAGE – IT BRINGS US TO VAN STRAATEN. WE LOOK FOR SUPPLIERS THAT MATCH THE REQUIRED QUALITY.”
FRANK HEIJMAN, GIELISSEN