VAN STRAATEN AND TAUSCH CREATE THREE STANDS WITH THEIR OWN DNA FOR MEDICA
MEDICA is the world's biggest medical trade fair and is held in Düsseldorf every year. This year, the trade fair took place from 16 to 19 November inclusive. Tausch Brand Sensations approached Van Straaten to develop and produce the graphic elements for stands to be built for Omron, CGM and Primedic.
CGM and Omron have used Tausch before. Both of the stands created for these companies were built from materials that Tausch bought several years ago and that it uses at both the MEDICA and other trade fairs every year. However, this doesn't mean that these stands are ready-made: Tausch always joins forces with Van Straaten to introduce some form of visual innovation.
The three stands are very different to each other in terms of material and size. Because the stands intended for CGM and Omron have already been built, the turnover time needed to redevelop them was quite short. The updated designs were approved during the summer months, after which Tausch turned its attention to technical aspects six weeks before the start date for the trade fair. A design agency was brought in to help with the stand for Primedic, while Tausch was responsible for stand logistics and stand set-up/take-down. Given the need to come up with a completely new concept, the turnaround time necessary was longer. Van Straaten developed all of the visual branding for the stands, including full colour canvases and vinyl stickers.
WHAT CAN YOU DO TO MAKE AN IMPESSION ON THE TRADESHOW FLOOR?
Tausch Brand Sensations has 45 years of experience of trade fairs, interiors and events. “We create impressive experiences by transporting visitors into the unique world of the brand: the aim is to appeal to all of the senses. We make the difference by focusing on our client's brand DNA, pushing boundaries and going just that little bit further than other suppliers with the thoughts and ideas we contribute. This is how we make sure that our clients stand out and have the WOW factor”, says Robin Poppelaars, the Client Manager at Tausch.
Tausch was asked to work with Van Straaten on the three MEDICA stands to achieve the WOW factor required, drawing on innovative design and using innovative materials and visual branding to make an impression.
Tausch Brand Sensations and Van Straaten have been working together on various projects for many years now. Robin Poppelaars: “We regularly test the worth of the various suppliers by requesting quotations and then comparing them. Van Straaten is our preferred choice at the current time. Besides graphic quality, service and aftercare, speed and partnership are very important to us. Van Straaten offers us all of this. This means that Van Straaten is able to take over some work from us - mainly quality control and layout activities - putting us in a position to achieve greater efficiency. Although Van Straaten tests everything extensively itself, there are times when things need to be tweaked on location. In this situation, Van Straaten saves the day by providing its services on-location. It works quickly, provides an excellent level of service and the price-quality ratio is good too!”
Whether brought in to create a one-off customised product or to revamp an existing concept, Tausch and Van Straaten make sure that the ultimate exhibitor is able to express its specific DNA visually in its stand. “Our partnership with Van Straaten helps make all of this possible. Van Straaten aims to make a visual impression, which guarantees project success. The excellent service it provides also ensures that problems on location are kept to a minimum and, if we do have any problems, Van Straaten pulls out all the stops to resolve them quickly and to everyone's satisfaction.”
"VAN STRAATEN HAS QUICK RESPONSE TIMES AND DELIVERS AN EXCELLENT LEVEL OF SERVICE. COMBINED WITH ITS GOOD PRICE-QUALITY RATIO, THIS MAKES VAN STRAATEN A WORTHY PARTNER FOR TAUSCH."
ROBIN POPPELAARS, TAUSCH BRAND SENSATIONS