For the set-up and design of the booths, Van Straaten Group worked with Essex Design & Display, a well-known partner with a lot of know-how in the field of booth design.
Textiles require an expert eye
At the tradeshow, Van Straaten Group created visual branding for booths like Wittman, Wellman, Branson and Emabond. The parts delivered were Backlit Textiles, Blockout Textiles and covers for the structure.
Light catches the eye
For a number of the booths we used lightboxes. ‘This way we ensure that a message comes across with a lot more impact’, explains Boi Smit, President of Van Straaten Group’s US branch, CEES SMIT. ‘For example, we use lightboxes and seamless fabrics on the booths. Attention is drawn much more to objects that are well lit – this is why lightboxes are such a strong tool for visual communication. It really brings brands to life.’
Dynamic thanks to seamless fabrics
For the frame system for the visuals, tension fabrics combined with BeMatrix frames, also known in the industry as Silicone Edge Graphics (SEG) were used with great success. ‘We want to impress,’ explains Boi Smit. ‘So we don’t want any limitations on the possibilities. This is why we’re not limited by a product or a brand: we think in solutions.’