ISLAND BOOTH FOR SONY PICTURES


Why van Straaten?
At the Licensing Expo in Las Vegas, NV, CEES SMIT, Inc. partnered up, produced and install the booth. The choice to work together with CEES SMIT was made because of our expertise on specific materials. A special cilinder construction that formed the basis of the complete booth design, consist of multiple pieces of aluminum and fabrics that need to be bended. An area that can rightly be called Van Straaten’s area of expertise
The assignment? Create an exhibition booth that was able to create a wow effect for every visitor at the licensing expo.
How we work
At the Licensing Expo in Las Vegas, NV, CEES SMIT, Inc. partnered up, produced and installed a circle sign (1100 x 360 cm) with multiple aluminum extrusions and non fraying foldable high density Blockout Textile both on the outside and inside. A donut with multiple aluminum extrusions, with Blockout textile on the bottom. A theater room was made (size: 71cm x 240 cm), with blockout Textile with printed woodgrain pattern, taken from 120 cm x 240 cm laminate sheet, used for counter. For the conference rooms Blockout Textile on BeMatrix frames was used.

Adventure
Walking side by side with our customers along the creative landscape, and going through the creative process together, ultimately results in the most visually engaging brand experiences.
Branding
Understanding brands is the most important building block to successful branding. We put great emphasis to color management and details, to ensure messages getting across with great impact.
Collaboration
We are team players. We strongly believe in partnerships, and we see ourselves as an extension of our customers, providing them with ideas, and inspiring them with visual branding solutions.
More information? Contact us!
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