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Top of the pop-ups

Five eye-popping pop-up stores

Pop-up stores are a great way to promote your brand. Well executed, they will attract free offline and online PR and be shared on social media.

(Five cases including one from Van Straaten)

1. Illy pop-up store picture

Illy created a store out of a crate. Unfolding on all four sides to reveal a fully furnished living room. (Source: Pinterest) – https://nl.pinterest.com/pin/534380312013034496/?lp=true

2. Kate Spade pop-up igloo picture

Kate Spade opened an igloo for three weeks in Bryant Park, New York. Serving free hot chocolate to keep shoppers warm. (Source: Racked New York) – https://ny.racked.com/2010/12/9/7779987/kate-spades-bryant-park-igloo-tionna-smalls-opens-a-store

3. G-Star by Van Straaten

G-star interior design with extra-large textile print by Van Straaten.

4. Arnsdorf stockings case picture

Arnsdorf, an Australian fashion brand, decorated an interior with 154 pairs of lady’s stockings. (Source: dezeen) – https://www.dezeen.com/2011/02/22/arnsdorf-temporary-concept-store-by-edwards-moore/

5. Selfridges’ Fragrance Lab picture

Selfridges’ futuristic Fragrance Lab takes visitors on a journey to find a scent that matches their personality. (Source: dezeen) – https://www.dezeen.com/2014/05/02/selfridges-fragrance-lab-distill-your-character-into-a-scent/

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