EuroShop 2026 is a wrap. What an edition it was. For the first time since 2017, colleagues from the Netherlands, Germany and the US were back on the show floor together. Alongside our own stand, we also had a booth at the IFES partner pavilion, where we were in good company with international peers.
Three elements of our stand kept drawing people in. The large overhead eyecatcher with its flowing shapes, produced in our German facility, looked so sharp that visitors couldn’t believe it was an aluminium construction with printed textiles.
For the trained eye, our stand walls were equally remarkable: thin lines in the design running seamlessly across multiple panels and even doors. No misalignment, no colour shift. Anyone with experience in modular stand construction knows what that takes.
Finally, our round pillars with touchscreens and LED lighting along the edges and top were a big hit: we even got requests from visitors asking if they were for sale. Not bad for a stand element.
In terms of content, the show centred around our three pillars: partnership, reliability and sustainability. We spoke with stand builders, event agencies and print companies from across Europe about consistent visual branding on a global scale. Interest in our sustainability approach was high: from ISO 14001 to ClimateCalc and our closed-loop textile recycling process.
Below you will find a summary of the presentations that were shown at each of our three pillars on the stand. Together they give a clear picture of what Van Straaten stands for. For over 100 years we have been building on trust, quality and long-term relationships. Our strategic investments are focused on keeping it that way for many years to come.
