The Licensing Expo is a global hub where thousands of brands converge to inspire, connect, and unlock new opportunities. PLUO’s Smurfs booth was a standout example of how innovative design and precise execution can bring a brand to life.

At this year’s Licensing Expo in Las Vegas, our sister company Cees Smit, through their valued Belgian client, PLUO, once again captivated attendees with a vibrant and immersive booth celebrating the beloved Smurfs. Spanning an impressive 50′ x 20′ footprint, the booth featured a spacious conference room and a fully functional storage area equipped with a large monitor, ideal for showcasing content in style.

What we delivered

Wrapped in seamless dye sublimation graphics , the display stood out with bold color and crisp detail, thanks to expertly applied silicone edge graphics (SEG) that ensured a flawless visual from every angle. This striking presence was built using our premium modular rental frames, designed for maximum impact and reusability. And with our cutting-edge pre-notch technology , large format graphics are perfectly tailored to fit leading modular systems such as Agam, Aluvision, and beMatrix.

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